Modeling in branding: A critical ethnography approach
نویسندگان
چکیده
Culture Categories Tree Metaphor Concepts in grocery retailing Customer Social Self Concept Modes of Ethnographic Research in Branding Tree as a Critical Model of Branding as a Cultural process
منابع مشابه
نگاهی اجمالی بر اتنوگرافی انتقادی
Ethnography is a qualitative research method in which researchers study various values, beliefs and cultural meanings in a group of people or society. Critical ethnography puts more emphasis on social groups and individuals' power, prestige, authority and status (1). In ethnographic studies, researchers employing inductive logic focus on interactions between people to discover the meaning embed...
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